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Guanji Notes

Field notes on keeping a public trail online. No guarantees on reach or rankings.

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Search is a door, not a billboard

Search is a door, not a billboard

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1 min read
Fact lists beat inspiration when publishing must not slip

Fact lists beat inspiration when publishing must not slip

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1 min read
Travel weeks break publishing more often than talent does

Travel weeks break publishing more often than talent does

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1 min read
Same title, second platform: why duplicate posts get buried

Same title, second platform: why duplicate posts get buried

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1 min read
Owned accounts beat rented reach when teams get busy

Owned accounts beat rented reach when teams get busy

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When a company goes quiet online, search is often the first “no”

When a company goes quiet online, search is often the first “no”

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1 min read
When a company goes quiet online, search is often the first “no”

When a company goes quiet online, search is often the first “no”

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1 min read
When a company goes quiet online, search is often the first “no”

When a company goes quiet online, search is often the first “no”

Comments
1 min read
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